MoU focuses on education, research and digital skills to prepare future-ready media professionals
Dubai, UAE: Dubai Media Academy, the training and development arm of Dubai Media, has signed a Memorandum of Understanding (MoU) with Hamdan Bin Mohammed Smart University to strengthen collaboration in media education, training and scientific research, while developing specialised programmes and initiatives that prepare media professionals to meet the demands of digital transformation and emerging technologies.
The partnership reflects both organisations’ commitment to building a strategic collaboration that advances media education, promotes innovation and research, and equips national talent with the knowledge and skills needed to shape the future of the media sector.
The MoU was signed by His Excellency Dr Mansoor Al Awar, Chancellor of Hamdan Bin Mohammed Smart University, and Mona Busamra, Director of Dubai Media Academy.
Under the agreement, the two organisations will collaborate on developing joint educational and professional training programmes, organising specialised workshops and seminars, exchanging expertise in digital media, innovation and artificial intelligence, and supporting joint research initiatives that contribute to the continued development of the media sector and strengthen the readiness of national talent for the future.
His Excellency Dr Mansoor Al Awar said the partnership marks an important step towards strengthening the integration of education, media and innovation, helping to develop national talent capable of leading the media sector through rapid digital transformation.
Mona Busamra said the partnership reflects Dubai Media Academy’s commitment to expanding collaboration with leading academic institutions and creating an integrated ecosystem that combines academic excellence with practical industry experience.
He added: “At Hamdan Bin Mohammed Smart University, we believe the future of media requires new models of learning and professional development built on innovation, advanced technologies and artificial intelligence. This collaboration strengthens our joint efforts in education, capacity building, research and knowledge exchange, contributing to a more resilient, future-ready and impactful media ecosystem.”
He noted that the partnership aligns with Dubai’s vision of investing in human capital and empowering national talent with future-focused knowledge and skills, while fostering lifelong learning and creating programmes that combine academic excellence with professional expertise to prepare a new generation of media professionals and content creators.
Mona Busamra said the partnership reflects Dubai Media Academy’s commitment to expanding collaboration with leading academic institutions and creating an integrated ecosystem that combines academic excellence with practical industry experience.
She said: “We believe the future of media begins with investing in people. This partnership provides a valuable platform for knowledge exchange and the development of specialised programmes that keep pace with advances in digital media, artificial intelligence and innovation. Through this collaboration, we aim to prepare media professionals with the expertise and future-ready skills needed to contribute to the continued development of the sector and reinforce Dubai’s position as a leading hub for media, content creation and production.”
